Business Marketing

Digital Marketing for Small Businesses

Small Business Digital Marketing

Gone are the days when digital marketing was meant only for big businesses with a big marketing budget. It’s 2020 and things have changed drastically for the good. Digital Marketing for Small Businesses is a game-changer and has provided a way for them to compete against big brands without having to spend a fortune on advertisements. 

If you are a small business and not investing in digital marketing you are missing out a lot. Small and medium-sized businesses can benefit a lot from digital marketing activities. There are plenty of low budget digital marketing tactics that can help small businesses to achieve success through digital marketing.

The world has gone digital and there are more mobile phone users than ever before. Consumers are active nonstop on social media, they search for product reviews on Google before making a purchase decision. It is the right time for small businesses to implement digital marketing and create brand awareness, drive quality traffic to their website, and make more sales.

Importance of Online Marketing for Small Businesses

Small and medium-sized businesses focus primarily on getting customers to their stores using traditional forms of marketing. One drawback of traditional marketing is, it takes a lot of time, money, and effort to produce results. 

Through digital marketing, small businesses can reach out to a wider audience. Let’s see the usage of the internet in daily life.

  • The penetration of the internet to remote corners of the world has led to the growth of users accessing the internet through their mobile phones.
  • Search engines account for more than 90% of web traffic. 
  • More than half the world population is using social media platforms on a daily basis.
  • Nearly, 80% of customers research a product before making a purchase decision. 

With these above statistics, it is evident that small businesses simply can’t ignore digital marketing anymore.

digital marketing strategies for small businesses

Why Do Small Businesses Need Digital Marketing?

Small businesses are very hesitant to embrace digital. Many business owners need to be educated properly about the benefits of incorporating online marketing strategies into their marketing plans. Here is a list of reasons why every business, be it big or small needs to invest in digital marketing.

  • Equal Opportunity
  • Cost-Effective
  • High Revenue
  • Brand Awareness
  • Targeted Audience
  • Measurable Results
  • Increases Conversions
  • Mobile Marketing

Equal Opportunity

Digital Marketing offers equal opportunity to every business. Every business can utilize internet marketing to promote their product or service and grow their business. Not only big brands, but even small brands can also leverage digital marketing to expand their reach and get new sales. With the use of proper strategies, a business can compete against established businesses without having to spend a lot. 

Cost-Effective

Many businesses are reluctant to embrace digital thinking they cannot afford the cost. In reality, digital marketing is very cost-effective compared to traditional forms of marketing. It is easy to reach a wide range of audiences without spending a fortune like in traditional marketing. Businesses without a huge marketing budget can benefit from digital marketing. 

High Revenue

Implementing a successful digital marketing strategy will result in increasing the overall revenue of the company. The return on investment is very high compared to traditional marketing. Businesses that actively use social media marketing and email marketing see a rise in their income. By combining various digital marketing strategies a business can easily increase it’s revenue multifold.

Brand Awareness

Brand awareness is one of the key factors that have a direct impact on the growth of a business. Digital marketing can increase brand awareness for a business in less time at a lower cost compared to other types of marketing. Only a business that has a good reputation and awareness can generate more revenue. The more people recognize a brand, the more it’s sales increase.

Targeted Audience

The major drawback of traditional marketing is, you cannot target the audience. In digital marketing, it is very easy to target the exact audience through various advanced techniques. When you target a specific set of audiences, the result is guaranteed and it automatically increases the sales and profit. With highly personalized marketing campaigns digital marketing cost is reduced at the same time ROI increases.

Measurable Results

Many business owners are under the wrong impression that digital marketing results cannot be tracked. Hence they fail to implement digital marketing. On the other hand, digital marketing provides the most accurate data, each and every result can be tracked. There are plenty of analytics tools available that can be used to track every detail about the campaigns you run.

Increases Conversions

When you implement digital marketing properly, it results in increased conversions. In traditional marketing, conversion is very less compared to digital marketing. Using advanced ad techniques, one can even reduce the cost per conversion to a great extent. Small businesses can grow and thrive when they implement Google ads, Facebook ads, and Instagram ads with proper retargeting and conversion tracking.

Mobile Marketing

We live in an era where everyone uses their mobile phone to find places to visit, buy food, and whatnot. Businesses that do not use mobile marketing are missing out on a lot of potential customers. Traditional marketing does not have the advantage of digital marketing. Businesses can easily gain new customers by targeting users on their mobile phones, optimizing google my business page to rank high on local packs and google maps, etc.

Businesses cannot ignore digital transformation any longer. Big or small, all businesses must have a mobile-friendly website, active social media presence to survive and thrive in the era of the internet. Companies that fail to do so simply lose out to competitors and will be forced to shut shop. It is because of this reason small and medium-sized companies can no longer avoid digital marketing. Digital marketing is here to stay and companies that embrace digital marketing, grow, and thrive.

Top Digital Marketing Strategies for Small Businesses

Digital Marketing keeps evolving with time and businesses that fail to keep up with the pace digital marketing grows are left behind. We have listed the best digital marketing strategies for small businesses that are budget-friendly and very effective in bringing the desired results.

  1. Improve Search Engine Ranking with SEO
  2. Make Your Website Mobile Friendly
  3. Start a Blog & Publish Great Content
  4. Post Stunning Photos & Informational Videos
  5. Use Promo Codes & Run Google Ads
  6. Create a Social Media Strategy
  7. Utilize User-Generated Content
  8. Automate Email Marketing

Improve Search Engine Ranking with SEO

As a small business owner, have you ever wondered why you cannot find your product or service on search engines when you search for them online? The reason is very simple. You fail to do SEO (Search Engine Optimization). For a website to get found on the web, search engine optimization is very important and that too for small businesses it is a lifeline. 

Search engines account for more than 90% of traffic to the websites. There are 200+ complex ranking algorithms that determine which website gets to rank on position 1 of the search engines. Follow the best practices, publish content that is useful for the target audience, improve On-Page SEO, and build high-quality links to improve the search engine ranking of your business website.

Make Your Website Mobile Friendly

We live in a time where it is impossible to find a person without a smartphone. The growth of mobile technology and affordable internet data has resulted in the exponential usage of mobile devices to access search engines. It is inevitable that customers use their mobile phones to access websites. If your website is not mobile-friendly you might end up losing a lot of potential customers. Search engines like Google give ranking preference to websites that are mobile-friendly and load faster on mobile devices.

If your business website is not optimized for mobile devices it’s about time you hire a developer to get a brand new website.

Start a Blog & Publish Great Content

One of the best ways to reach out to new consumers is by publishing great content. Content marketing if done right will bring in new customers 24/7. To publish content you will need a blog on your business website. There are plenty of content management systems (CMS)  available in the market to create fully functioning blogs.

Publishing useful content that the customers find useful will bring in more visitors to the website. Performing keyword research and publishing articles on the most searched topics on your niche will make you an industry expert and will also boost your SEO. Keep in mind to write articles with on-page SEO factors to rank high on Google and other search engines.

Post Stunning Photos & Informational Videos

Nowadays, consumers perform a lot of research before buying a product or service. To woo the consumers’ small businesses should focus on posting pictures and informational videos of the product and services offered by them. More than 60% of consumers prefer visual content from the brands. 

Social media networks like Facebook, Instagram, Snapchat also encourage users to create and share visual content more. There are plenty of tools like Canva, Lumen5, etc, to create an image and video content easily. No special skills or high budget is required to use these tools to create informational and useful images and videos.

Use Promo Codes & Run Google Ads

Another great way to find new customers is to run ads on popular search engine platforms like Google, Bing etc,. Google Ads is one of the powerful platforms for brands to run ads and gain new consumers in their area. To encourage small businesses to run ads, search engines like Google offer promo codes that can be used by brands to run ads at a discounted price and get used to the platform. Use this opportunity to explore paid ads and grow your business.

Create a Social Media Strategy

Local businesses must focus on location-based marketing and must have profiles on all local directories. The Facebook business page, Google my Business, Yelp help boost your presence locally and help create a community of loyal consumers. To reach out to new consumers, brands should create a clear social media strategy. This is one of the biggest and most important digital marketing strategies for small businesses and brands.

Identify which social media platform your target audience uses and create a social media profile on that platform. Understand how the platform works and create a content strategy for social profiles. Being active on social media is very important to be successful. Facebook, Instagram, Twitter, LinkedIn, Pinterest are the best ways to share your content to a larger audience.

Create a community of platforms like Facebook, LinkedIn by creating a group related to your business or product and provide value to the users. Facebook groups are a powerful medium to find new prospects.

If you find it hard to master social media, you can always hire a social media marketing agency to do the work for you.

Utilize User-Generated Content

The easiest way to gain trust among potential customers is by sharing user-generated content (UGC). Whenever your customers visit your store encourage them to share it on their social media or get their permission and take pictures of your consumers using your product and share it on your social media profiles. 

Word-of-mouth beats all forms of marketing! Ask your happy customers to give a small one-minute video testimonial and share it on your social media channels to gain new customers.

Automate Email Marketing

Once your blog is set up and you start marketing activities, it is important you start email marketing to share your content and news about your business. There are many email marketing tools available to collect and nurture subscribers. 

Sending blog articles and updates about offers once in a week or a month is a good idea to keep your potential consumers informed without spamming them. Tools like Hubspot, Mailchimp allow users to design newsletters and send them out easily. These tools also allow automating the entire email marketing campaigns.

Final Thoughts

Many Small Businesses are embracing digital and finding success. There are plenty of strategies and tools that can be utilized to grow your brand. Some techniques take time to provide results while paid ads will provide immediate results. If you feel overwhelmed, you can always hire a Digital Marketing Company to help grow your brand.

Author

Ramki Jeyam

Ramki Jeyam is a Serial Entrepreneur, Growth Marketer, Speaker, and a Trainer with over 8 years of experience in helping businesses, entrepreneurs, and solo-preneurs grow their business exponentially. He has created and executed marketing strategies for tech, financial, healthcare, and banking firms in the US, Canada, and Australia.

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